Business Model

Making your business shock proof and future proof!

Poor infrastructure. Mounting expenses. Project overruns slowing down progress... sound familiar to you?

Getting to the root of the problem

There are usually five component activities to be performed before an item of work is delivered to a customer. We may assume the system to deliver 100% (Ref: Yield 1) hoping for everything to be at an ideal of 100%.

Supplier's level of consciousness: Resourcefulness: Inputs needed as and when Maintain a stable operating environment Customer's perception of promised value - add Supplier efforts vs Customer expectation
Ideal 100% 100% 100% 100% 100% Yield 1
Actual 90% 90% 90% 90% 90% ?
Cumulative Actual 90% 81% 73% 65% 65% Yield 2
  • We would expect every supplier to be fully competent and committed
  • We would assume that every operator will get whatever resources they want whenever they want, 100%
  • We would expect a Stable operating environment with 100% assurance on power and other utilities
  • We would assume that we have 100% clarity on what the customer expects to receive
  • Finally, we expect the customer to be so delighted as to express a 100% appreciation for what we did

In reality though, even if we were to be 90% realistic about our assumptions, we deliver only 65% (Ref: Yield 2)

The Shekarsan Approach - Building a Robust Business Model

A robust business model is built like a submarine, with every element tested for 100% functionality:

  • Suppliers are certified or licensed for their competence before being deployed on the job
  • Critical links in the chain are kept fully resourced with adequate backups to prevent a breakdown
  • A stable operating environment is maintained by blocking out noise and disturbance
  • Customer's expectations are continually managed to avoid nasty surprises for them in the end
  • Finally, every unit of output is assessed for its quality and timeliness in fulfilment!

Implementing the solution

Every one of the five elements of the model is duly validated to conform to an 8*-point checklist:

  1. Responsibility for use of resources
  2. Authority to decide or escalate
  3. Accountability for results
  4. The scope of expectations is contained to what may be legitimate to deliver. No overselling!
  5. Basis for estimation and sufficiency of cushions are set in advance
  6. Provision for risk and fall back options are thought through in advance
  7. Early warning Alert systems are instituted to ensure prevention and quick resolution
  8. Expectation is continually reset through an active feedback and feed forward messaging system

Today, only businesses that are battle-ready survive. When did you last test your state of readiness?

Does your yield score a 100%? Find out now!


"Shekarsan helped the team to relate to the business goals and helped them prioritize the initiatives according to their relative importance... into manageable component modules. In the end,..

- Niketh Sundar, Global Head-HR, UST Global


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